Gorostiaga says companies that are socially responsible "will be sustainable".
The vice president, Cantabria, Dolores Gorostiaga, said the regional government's interest to promote the culture of Corporate Social Responsibility (CSR) to businesses in the region "socially responsible, because, in this way will be sustainable."
"A region responsible and competitive business is also a good brand to attract talent, investment and innovation, emphasize Gorostiaga at the opening of a conference on, eve isk for sale, CSR organized by the CEOE-CEPYME Cantabria in the Palacio de La Magdalena.
Under the theme 'Social Commitment: Cantabria companies have heart', the day assist the Directorate General for European Affairs and Development Cooperation, the Employment Service and the Cantabrian Cantabrian Institute of Social Services, employees of the regional Executive Vice President .
To Gorostiaga, Corporate Social Responsibility "is, final fantasy xiv gil, not a fad," but "has come to stay as one more tool of business involvement with civil society in which it operates." In his opinion, CSR expresses "a new social contract between business, government and citizenship", which the first share value to society.
Thus, noted that the Government of Cantabria wants to promote the culture of CSR, since "we are concerned that, darkfall online gold, companies in the region are socially responsible, because, in this way will be sustainable" and that "a region of responsible companies and competitiveness is also a good brand to attract talent, investment and innovation. "
In this regard, I declare the public sector must "lead by example" and, therefore, the regional government is taking steps towards saving energy, eve online isk, and water in public buildings, the generalization of the duplex, the integrated waste management produced by the Administration, or the promotion of volunteerism in social action issues and development cooperation, which also has an instrument like the Cantabria Fund Cooperates with which companies can work in public-private partnerships development in countries of sub-Saharan Africa and Central America, through the towns of here and there.
I further affirm that the Employment Service of Cantabria has launched a line called Social Economy economic support that allows not only support the development of working like this, but also "promote awareness among companies so that each time they are more incorporate CSR as another line in the management of their business. "
The symposium was attended by hundreds of entrepreneurs and experts from prestigious offered different views on CSR and applications in environmental matters, integration of people at risk of social exclusion and its contribution to developing countries.
Representatives also shared their experiences of companies such as Union Fenosa Gas, Portland Cement, and Textiles Sniace Santanderina, which agreed on the advantages of establishing CSR policy and encouraged Cantabria companies to adopt them into their business strategies.
In this sense, the CEOE vice president, Alfredo Salcines, stressed at the opening that this initiative is intended that employers be aware of the importance of introducing the Corporate Social Responsibility as an element ofimproving the quality of the fabric of the region.
Added value for companies
Antonio Fuertes, Gas Natural Group, explained the lines that the company has opened in CSR, in particular four projects: "Promotion for Your Business" workshops in Mexico, "Social Power" in Colombia, "Garrison 5" in Argentina and "Solidarity Day", an initiative created by their own employees, who voluntarily give a day's salary for such projects. Fuertes Zurita concluded that CSR policies Fenosa Gas Natural, "create an added value to society and sharing for the company."
Jose Antonio Mazorra, Textile Santanderina, I analyze the evolution of the enterprise from a paternalistic policy of CSR to the present, with its incorporation into the United Nations Global Compact, its certification Made in Green or the publication of its Corporate Social Responsibility Report . And I encourage employers to Cantabria to join the Covenant, considered very suitable for whatever the size of the company.
The Director of Business Development and Investment New Sniace, Fernando Gomez de Liano stressed that development of the traditional sector of the group (cellulose and viscose) as the sector of renewable energies (biofuels and wind power) are based mainly on sustainable development as a basis for corporate social responsibility as a lever for growth using the research, development and innovation.
Carlos San Felix, director of Portland Cement Sustainability, sustainability actions basing the group in an ethical code of good governance, corporate reputation and dialogue groups of interest, among other factors, which help us to prioritize actions are important to our own surroundings, "he said.
In addition, I present corporate volunteer projects and search for environmental excellence contributing to the fight against climate change, using alternative fuels and raw materials and improving energy efficiency.